Gap

Gap alwys has pretty good windows. Wowever, this one, I do not like. The signage can barely be seen because of the color and placement. They are advertising shorts but then the mannequin has on pants. I think this gives out a confusing message. Even if there was some sort of background to this window it couldbe a little bit beter. Also, I don't think it uses any of the 5 Principles of design very well.

Winodw

This window is very balanced. I like the fact that the colors are all different. It makes the window not so boring. The flowers on the wall in the back are something that will make the customer stop and look. They also have good placement of the sale sign, it's not covering any of the display and it's out of the way. I think the flowers also give this window some rhythm by connecting front and back.

Francescas

This window does a good job with balance. Pretty much everythingis at eye level so that customers walking by are able to see it. The table is at perfect height and items are displayed neatly. I wish they would put a back drop behind this windo to separate it from the store. I think that woud make it much more effective. Other than that, thi window is really cute and put together.

Brighton

I love this display! It's so adorable and it displays the items so well. It's very creative and unique. The balance is really good because it draws your eyes almost everywhere as you look at the window. It has really good rhythm as well. I also like that there is no signage for this window because i think that it would take away from the window.

Fossil

Fossil is not your typical clothing store so it has to be different when it comes to advertising in a window. Since they are selling smaller products they need to be up higher in order for the customer to see it. They have done a great job of doing that by using a large, tall table. This brings the products to eye level so it will catch more attention than if it was down lower. They have also displayed there merchandise very neatly on the table so it is not all cluttered or too crowded.

Forever 21 (April)

As stated in the last Forever post, I really do enjoy their windows. They are so bright and moved away from the store. They always display really great colors. Here they are displaying the two most popular colors of the season, mint and tangerine. Showing off these colors along with shoppers knowing the "in" colors will make them want to go into the store to search for more items of the same colors.

Arden B

This window is from Arden B and does a good job of putting color right up from so it catches the eye. There is also a sales sign which will draw people into the store. This window has good balance. If you notice the length of the dresses get longer from left to right. They also have a white placed in between two orange dresses. This helps add rhythm as well.

Coach

This window is from Coach. I think it does a great job of proportion. Its the perfect size for the window.This store is not one that's super crowded. There is minimal merchandise inside so it makes sense that their windows would be minimalistic. Not that coach needs help getting people into their store, but they always have the cutest purses advertised which draws the eye and lures people in.

Loft

I'm not toally a fan of this window. I do believe that it had balance and proportion but it wouldn't make me want to go into the store. It's really hard to see the display from the outside of the store as well as the signage. The sale sign might be the only thing that would make a customer want to go in and look around.

Armani

This windo in Orland Square Mall is from Armani. I think it does a very good job of displaying what it's advertising. The rack on the side of the display shows off all of the different colors and styles and makes customers want to enter the store. I haven't done any male directed windows but I really feel like this would even get men to walk into this store. And the fact that the sinage is advertising that it is a multi-short will also help draw men in.

Francesca's

 

This store is in Orland Square Mall and is called Francesca's. It is more of a boutique inside of the mall. This window might seem crowded to some, but I think that it does a really good job of displaying the merchandise. There are many different levels of this window that draw in the eye. This is one of those windows you walk by and think"that's so cute. I need that". That is probably what they are trying to do when designing this window. They do an effective job of displaying anything they sell. It's not just clothes or just shoes. It's clothes and shoes and jewelry and bags and accessories. The colors are subtle but are effective towrds emphasis.

Love Culture

Love Culture is a new store that was very recently added in Orland Square Mall. These windows are a lot like thie windows from Forever. The background of the store is bright and white and clean. This makes the displays easier to see. I really like this winodw.It does a really good job with almost all principles of design; balance, proportion, rhythm, emphsis, and unity. This display has very good rhythm. It's almost like a little set. Everything goes together and is proportionate to the window and each other.The emphasis is the color. This store is so colorful when you enter and that is definitely what they are trying to sell.

Pac Sun

This window is from PacSun. Although I love the little display triangle, it is a bit hard to see. It is definitely something cute and original. It involves a lot of creativity and thought. This is one of those windows where it is hard to see because of the background of the store. The posters may be advertising things that arebeing sold, but they are distrcting and taking away from the actual product in the window. There really was no balance in this window. The displays are pretty scattered and theres no set place for anything really.

Forever 21 (March)

This winow is from Forever 21 in Orland Square Mall. They have threeseparate windows. One on either side of the entance, and this one on the jewelry side. Even thought this window is not separate from the store, I think they do a good job of highlighting the window. Since the displays are up higher and away from the floor, and the fact that they have their own light supply, I think this winodw stands out a lot. Forever is very good with their colors in the windows. They always put outbright colors to catch the eye of someone walking by. I also like that they add in small stands to display smaller items like shoes or jewelry.

H & M

In Orland Square Mall, H & M has almost an entire wall of windows. A lot of times, the window has displays all the way down. In this particular window they centered the display and kept the side clean and white. The window catches the customers attention with the oversize poster in the back and then the shorter, darker mannequins in the front. I really like the windows here because of the white background. I like windows that section off from the store because they are easier to see and they draw attention better than windows with noe backgroung. those windows just blend into the store and become quite boring.This winodw does a very good job with the poster being the emphasis, showing that they are promoting the sale of this item.

Express

When I think of Express, I think of great window displays. Their windows are surrounded in a big red box and always have a large poster in the back of them like an advertisement. Then they had mannequins in front of that who display their clothing. They are placed on stands so that some of them are taller than others. This helps the effectiveness of the balance. In this particular window, they have a sale sign displayed at the bottom. They normally place larger ones in the front of the door, so thats why I would say this one is so small. 

Buckle

This window is at Buckle. I think it happens to be very effective. To some, it might seem a bit crowded, but I think it is just right. Not only are they displaying clothes, they have shoes, jewelrry, bags and more. Most stores just put out their clothes and don't think to add anything else. This one has it all. Most of the time, we, as customers, don't realize all of the items a store can have inside them when they are only showing clothing in the windows. So this one does a very effective job of showing off all merchandise items. In the case of the principles of design, it does fit into proportion and balance. The height of the sign to the mannequins to the table to the floor, it draws the eye from top to bottom and back up again.

Justice

This window happens to be from justice. They have two different windows to advertise in. This small one and another very large one. I thought this one was more effective than the large one. Because this store has so much merchandise and most of it is very colorful and bright, it happens to be very distracting. They do not separate the rest of the store from the window display so it is hard to see anything when you are glancing around the wall at the windows. This window at least has a poster and makes the displays a bit more visible than the other window. The do however, have very good signage. There are always big red signs in the windows and in front of the store to advertise all the sales that are going on. This is probably one of the only things that draw people onto the store.

The Gap

The Gap displays this window on the side of the store. I thought this to be a very interesting technique.They have two windows in front of the store but they choose to advertise this on the side. But then I thought, this is a good idea. The side of the store is in the hall where people enter the mall. So one of the first things they see is this window. It isdrawing them in before they are even prepared to shop. It is very simple and eye catching. They are advertising what they are known for with a little twist of color. It's not distracting of too crazy, it;s just there. Very balanced and proportional.

The Limited

This window is very simplistic. It is from the Limited. I think they do a very good job of using proportion as a design principle. This is a very large window and displays could get lost easily. By putting a large sign behind the displays, they areessentially making the space smaller and pulling your attention in from the sides to the middle. They are also encouraging buying with their signage. By using the frase "Miss Match", they are basically saying the trend is in so people willbuy more and spend more. I love the colors as well. The large orange and blue draws a lot of attention and would makeme want to go in.

Rue 21

 

 



This window is from one of my favoritestores in Eastland Mall, Rue 21. The windowdisplays are always effective. They use a large wall hanging picture to separate the store from the window display.They also use a sale sign to draw the customer into the store.The lettering of SALE is very large and right at the front of the window. This draws attention and can encourage people wandering by to enter the store. It also helps that they are displayingthe items that are on sale. upon entering the store, there are small displays everywhere around the register. All of these little things can helpto promotebuying.

MC Sports

Thiswindow is from a sporting goods store. It is very simplistic and get straight to the point. When you're going to a sports store you don't want to see all kinds of complicated products and displays.It displays merchandise very well and uses the design principle of balance. Since theres no window box to separate the display from the store, they incorporate the displays well into the surroundings.

The Mole Hole

 

 



I chose this window at The Mole Hole because it was very cute. I had never seen this store before and this window made me want to go in. The window was like those books they used to have when I was a kid, the eye spy books. I wantedto stare at all the little things in the window and see what I could find. And because the window intrigued me, I wanted to go in to see what else I could find in the store. Although this window does not have a specific purpose, it draws the customer in. I thought it was a very clever idea. There are items for all ages in the store and in the window soit enables them to have a very large market and get the attantion of anyone.

Gap Kids

This is the window for Gap Kids. Normally I wouldn't post a window for a children's store because I wouldn't be shopping here. However, I think this uses the principles of design very well. The jeans hanging obviously give the emphasis of the window and the rhythm. The fact that it is colors and florals which are also big for the 2013 spring season, gives this window unity. There's also really good proportion of this window. The pants are not overshadowing the outfits that have been put together on the mannequins. The advantages of this window are that with the outfits already put together, it will draw in the mother. Also, it is written right on the window that they are on sale. This will also draw in customers. Something the designer of the window could have done differently would maybe be to putting the mannequins in positions to show durability of clothing and stretch. This is what parents look for in children's clothing.

Aeropostale

This window is from Aeropostale. The are obviously targeting teens. I think this is a very trendy window. It definitely draws people in. Because of the large magazine cover in the window, teen girls will be drawn in. A lot of teen girls thrive off of magazines for how they should be dressing and what is in and what's not. The two outfits on display are very trendy in the new upcoming spring season. A disadvantage could be that some girls might not be interested in this particular magazine, so that might turn some people away. This window could probably be better if there was more use of the space to display accessories and shoes. This might give more people a chance to see what else is in the store besides clothes. But all in all, I think this window is really doing it's job. I'm not a teen anymore and it definitely drew me to the store.