The Gap displays this window on the side of the store. I thought this to be a very interesting technique.They have two windows in front of the store but they choose to advertise this on the side. But then I thought, this is a good idea. The side of the store is in the hall where people enter the mall. So one of the first things they see is this window. It isdrawing them in before they are even prepared to shop. It is very simple and eye catching. They are advertising what they are known for with a little twist of color. It's not distracting of too crazy, it;s just there. Very balanced and proportional.
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