This is the window for Gap Kids. Normally I wouldn't post a window for a children's store because I wouldn't be shopping here. However, I think this uses the principles of design very well. The jeans hanging obviously give the emphasis of the window and the rhythm. The fact that it is colors and florals which are also big for the 2013 spring season, gives this window unity. There's also really good proportion of this window. The pants are not overshadowing the outfits that have been put together on the mannequins. The advantages of this window are that with the outfits already put together, it will draw in the mother. Also, it is written right on the window that they are on sale. This will also draw in customers. Something the designer of the window could have done differently would maybe be to putting the mannequins in positions to show durability of clothing and stretch. This is what parents look for in children's clothing.
This window is from Aeropostale. The are obviously targeting teens. I think this is a very trendy window. It definitely draws people in. Because of the large magazine cover in the window, teen girls will be drawn in. A lot of teen girls thrive off of magazines for how they should be dressing and what is in and what's not. The two outfits on display are very trendy in the new upcoming spring season. A disadvantage could be that some girls might not be interested in this particular magazine, so that might turn some people away. This window could probably be better if there was more use of the space to display accessories and shoes. This might give more people a chance to see what else is in the store besides clothes. But all in all, I think this window is really doing it's job. I'm not a teen anymore and it definitely drew me to the store.
